N8iV Beauty Campaign Launch
Roles & Responsibilities
Concept Creation, Art Direction, On-Site Direction, Model Casting, Styling, Set Design
Objective
Create a launch campaign that establishes N8iV Beauty's skincare visual identity and positions the brand within the beauty space. Through art direction, styling, and creative storytelling, the goal was to develop imagery that felt authentic, memorable, and reflective of the brand's mission from day one. Clean and ancestral skincare.
Creative Approach
For N8iV Beauty Skincare, I creative directed and produced the brand’s first campaign launch photoshoot, shaping the concept, guiding the visual narrative, and directing on-set alongside the photographer. I oversaw everything from scouting models all over the country to mood-boarding and styling to set design and the final polish; bringing a bold, clean and sleek approach to beauty storytelling while keeping the imagery true to the brand’s world. My approach was centered on indigenous Native American heritage. The ancestral secrets of indigenous beauty is their main pillar, so I scouted 9 native models all around the US that were different skin tones, shapes, ages, and tribes. All focused and geared toward native women representation. The different indigenous looks, and how beauty is a spectrum of differences. I chose neutral colored clothing that complemented each model’s skin tone, to bring the most attention to that aspect. I chose the 2nd half of the shoot to be at the beach because the water is prevalent in the indigenous tribes in California. Native culture honors the water, creates offerings for it, and the ingredients in the products stem from within the ocean. Sea kelp, bladderwrack, spirulina, chlorella, etc. The ocean was crucial in the shoot/campaign to showcase this strong pillar within the brand. I even had a model wear the kelp.
Outcome
The campaign imagery was featured across N8iV Beauty's social media channels and published in multiple editorial and magazine placements, helping introduce the brand and establish its visual presence at launch.
Featured in
BEFORE
AFTER
For the N8iV Beauty skincare Instagram account which has 30k+ followers, I was responsible for the redesign of the social media page, including photoshoots for the images and the layout.
Their page before transformation was messy, non cohesive, and did not align with brand identity. I made sure the new images were clear, followed a consistent color palette, fit the aesthetic of the brand, and ensured it looked elevated. Product images were taken to showcase the skincare products as the main attraction or the page, as well as intentional details such as the simplicity of the set design, following their motto of “ancestral secrets” using natural ingredients for skincare.